So as part of my responsibility to communicate effectively with our user community, I am now spending part of my day officially and for work purposes on Facebook. I was already there and I had even made up a viral marketing character posing as a student. Now I have our organization's page in Facebook. I have placed my first ad and I am eager to have "fans."
I must say that I am flabbergasted by the ad policies held by Facebook. Apparently Facebook's Ad Team is the world's chief employer of English majors who specialize in grammar (as opposed to the interesting English majors like myself who love theory and lit crit). My first attempt at an ad was rejected because:
1. I used the @ symbol to represent the word "at"
2. I failed to include the mandatory "." at the end of my ad's sentence
3. Facebook did not recognize my organization's logo as relevant to the ad.
As someone who loves to creatively market, these rules suck. For instance, I could not write "get the 411 on...." as the tag line of my ad. This is not allowed as it is improper numerical usage and poor grammar. Who in Facebook, aside from the Ad Team, pays attention to grammar? It is Facebook! You know, the home of a generation of txt mesgrs. Bizarre.
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